Houston Rodeo Breaks Ground on $300M Agricultural Campus, The Farm

The approximately 1 million-square-foot complex is planned for the 2029 Rodeo season, with Clay Development and Populous identified on the project team.
The Houston Livestock Show and Rodeo broke ground on The Farm on September 17, moving its approximately $300 million agricultural and equestrian campus into the construction phase. The project is targeted to open for the 2029 Rodeo season.
The complex spans approximately 1 million square feet on roughly 350 acres along Highway 288. It is intended to expand year-round agricultural activity while complementing the Rodeo’s existing home.
Project at a Glance
- Owner:
- Houston Livestock Show and Rodeo
- Estimated investment:
- Approximately $300 million
- Planned buildings:
- Approximately 1 million SF
- Site:
- Roughly 350 acres along Highway 288
- Groundbreaking:
- September 17, 2026
- Opening target:
- 2029 Rodeo season
- Builder and designer:
- Clay Development & Construction; Populous
A Campus Built Around Agricultural Events
The Farm is planned for livestock and horse-show activities, education and community programming. The scale of the buildings is only one part of delivery: vehicle circulation, loading, animal handling and event operations also shape the site.
In its August project discussion, the Rodeo identified Clay Development as its builder and Populous as a design partner. Major mechanical, electrical and other trade appointments have not been established in the sources reviewed.
Trade Work and Delivery Priorities
TCH scope assessment: earthwork, drainage, paving, large-span structures, roofing, plumbing, ventilation, electrical distribution, life-safety systems and specialist agricultural fitout are relevant areas of potential work. Their precise scope depends on the issued design and procurement packages.
The 2029 event target gives the program a clear operational milestone. Construction completion, testing and readiness for animals, exhibitors and visitors will need to align ahead of opening. The groundbreaking announcement does not identify which remaining packages are available to bid.
